CRM Process Management

The CRM process is a strategy for keeping every customer interaction personalized and meaningful that consists of five main steps. A customer relationship management system provides the data and functionalities your team needs to execute this strategy and ultimately turn leads into customers.

CRM Process Cycle

The CRM cycle involves marketing, customer service, and sales activities. It starts with outreach and customer acquisition and ideally leads to customer loyalty.

There are five key stages in the CRM cycle :

1. Reaching a potential customer
2. Customer acquisition
3. Conversion
4. Customer retention
5. Customer loyalty

Steps in CRM Process

The five steps of the CRM process are a collaborative effort between marketing, sales, and support departments. To help you understand how each team works together.

1. Generate brand awareness

Acquiring new customers is to introduce them to your business. The marketing team typically takes on this task through several measures:

1. Learning about your target audience.
2. Segmenting your target audience.
3. Creating marketing campaigns that speak to those target demographics.

2.Acquire leads

Introducing your brand to a potential customer is just the beginning of the CRM process. From there, you have to encourage them to learn more about your business and engage with it.

3.Convert leads into customers

You've successfully engaged with your leads, and they're interested. Now it's time to turn those leads into customers.

4. Provide superior customer service

You've successfully converted your lead into a customer. But the CRM process doesn't end when a customer converts. To grow as a company, you need to retain customers.

5.Drive upsells

When we think of a returning customer, we imagine a shopper continually coming back to the same business to buy the products they know and love. But there is another key way existing customers provide value by upgrading to more expensive products.