The term 360-degree view of the customer designates all available and significant information about the customer collected by a company to provide the most personalized and efficient customer service. The concept is widely used by companies implementing a customer-centric approach to their business.
The importance of a 360-degree view of the customer cannot be overstated. It improves the effectiveness of all your marketing efforts, predicts the potential demand, helps salespeople to up-sell and cross-sell more. Finally, a 360-degree view enables companies to provide the best customer experience, increase customer loyalty and satisfaction.
A 360-degree view drives your customer management strategy by providing a more complete picture of customer activities and priorities.
It's about taking that complete picture of the customer's situation drawing on their accounts, transactions, priorities, and service calls, and predicting where they're headed and what they'll need in the future.
Landing a customer is important for starting a business, but keeping them coming back is the secret to long-term success. Well-timed and informative communications are at the heart of building those ongoing customer relationships.