360 Degree view

The term 360-degree view of the customer designates all available and significant information about the customer collected by a company to provide the most personalized and efficient customer service. The concept is widely used by companies implementing a customer-centric approach to their business.

The importance of a 360-degree view of the customer cannot be overstated. It improves the effectiveness of all your marketing efforts, predicts the potential demand, helps salespeople to up-sell and cross-sell more. Finally, a 360-degree view enables companies to provide the best customer experience, increase customer loyalty and satisfaction.